10DLC Compliance

Ensure your SMS campaigns meet industry standards and regulatory requirements.

Compliance Overview

10DLC stands for '10-Digit Long Code.' It's a messaging standard regulated by carriers to ensure high-volume texting is secure and not spammy. All businesses must register for 10DLC to legally and reliably send SMS messages through platforms like Blastify. This helps maintain high delivery rates and protects against spam.
We guide you through the complete 10DLC registration process upon sign-up. Our team handles most of the technical requirements, and we'll walk you through the business verification steps needed to get your campaigns approved quickly.
SMS marketing requires explicit opt-in consent from recipients, clear identification of your business, and easy opt-out options. We help ensure your campaigns comply with TCPA, CAN-SPAM, and carrier regulations.
We use advanced filtering, content analysis, and carrier relationship management to maintain high deliverability rates. Our platform monitors message quality and provides feedback to help you maintain compliance.

SMS Messaging Guidelines

Compliance Requirements for SMS Marketing
Essential guidelines to ensure your SMS campaigns remain compliant and effective.

1. Obtain Prior Consent

Get explicit opt-in consent before sending marketing messages. Include clear disclosure about recurring texts and provide keyword responses like "Text JOIN to 12345".

2. Include Opt-Out Instructions

Every message must include "Reply STOP to unsubscribe" and process opt-outs immediately.

3. Identify Your Business

Clearly identify your business name or brand in each message for transparency.

4. Honor Quiet Hours

Don't send messages before 8:00 AM or after 9:00 PM in the recipient's local time zone.

5. Disclose Message Frequency

Tell users how many messages they can expect: "You will receive up to 4 messages/month. Msg & data rates may apply."

6. Content Restrictions

Avoid misleading content, hate speech, adult material, or restricted products like cannabis (even if legal in your state).

7. Maintain Records

Keep detailed records of consent, opt-ins, opt-outs, and all message logs for compliance audits.

Important: SMS compliance laws are constantly evolving. Users are responsible for staying informed and consulting with legal counsel to ensure full compliance with applicable regulations.
Detailed Best Practices

Best Practices and Requirements for Compliant SMS Marketing Campaigns

To ensure all SMS marketing activities conducted through our platform remain lawful, ethical, and aligned with industry standards, users must adhere to the following compliance requirements and best practices:

1. Obtain Prior Express Consent (Opt-In Required)

Before sending any marketing or promotional SMS messages, you must obtain clear and verifiable consent from the recipient.

  • Consent must be explicit—implied consent is not sufficient for marketing texts
  • Users must clearly disclose that they are signing up to receive recurring text messages
  • Opt-in mechanisms may include checked boxes (not pre-checked), keyword responses (e.g., "Text JOIN to 12345"), or written consent

2. Provide Opt-Out Instructions in Every Message

Every message must include a simple and clear way for recipients to opt out of receiving further texts, such as: "Reply STOP to unsubscribe."

  • Opt-out requests must be processed immediately
  • Once a recipient opts out, they may not be contacted again unless they re-subscribe

3. Identify Yourself Clearly

Each message should clearly identify the business name or brand sending the message. This ensures transparency and helps reduce spam complaints.

Example: "[BrandName]: Your appointment is confirmed for 3 PM tomorrow. Reply STOP to opt out."

4. Honor Quiet Hours (Do Not Disturb Regulations)

Do not send messages outside of legally acceptable hours. In the U.S., the TCPA prohibits marketing messages before 8:00 AM or after 9:00 PM (local time of the recipient).

5. Message Frequency Disclosure

You must disclose how many messages users can expect to receive upon opting in.

Example: "You will receive up to 4 messages/month. Msg & data rates may apply."

6. Content Restrictions

Do not send any content that is misleading, deceptive, or prohibited by law, including but not limited to:

  • Pornographic material
  • Hate speech or violence
  • Cannabis-related products (restricted by carrier guidelines even if legal in your state)
  • Unapproved financial offers or sweepstakes

7. Maintain Accurate Records

Maintain internal records of:

  • When and how consent was obtained
  • All opt-ins, opt-outs, and message logs

These records are vital in case of complaints or audits.

8. Data Privacy Compliance

Ensure all contact data collected and used in your campaigns complies with applicable data privacy laws, such as:

  • TCPA (U.S. residents)
  • GDPR (EU residents)
  • CASL (Canadian residents)